![]() And there are so many pronunciations of Koch to choose from. Perhaps you could chalk up the app’s confusion to the fact that one of those brothers, David Koch, now has his name affixed to two other destinations on the map, an auditorium (formerly the New York State Theatre) at Lincoln Center and the plaza in front of the Metropolitan Museum. It pronounced Koch “coke,” as in the Koch brothers, Charles and David, the industrialists and underwriters of right-wing causes-rather than “kotch,” as in the Mayor. But only Apple Maps, as the ramp approached, dared say its name-and got it wrong. ![]() Evidently, they disapproved of going down Lexington Avenue-“Turn left,” “Turn left,” “Turn left,” each device repeated-and all had the same route in mind, toward the You-Know-What Bridge. The other day, a traffic-jam aficionado, curious to see how various nav apps would direct a driver who wanted to go from the East Side of Manhattan to Long Island City, Queens, in the shortest amount of time, punched a destination into a couple of iPhones and the dashboard system simultaneously, and let them compete for the driver’s attention. Cuomo doesn’t have a bridge, or a tunnel, yet.) The new name didn’t really stick.īut navigation systems are deferential to the authorities algorithms are squares. (Breslin, for what it’s worth, didn’t like Koch. ![]() The bridge already had a perfectly good name, and a no-baloney alias as well: the Fifty-ninth Street Bridge, perhaps best blurted in the voice of the late columnist Jimmy Breslin. The response may not have had much to do with their feelings for Koch. Most New Yorkers, according to one poll, didn’t much like it when, in 2011, the city renamed the Queensboro Bridge for former Mayor Ed Koch. ![]()
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